If you have a website and you want to measure how it's doing, implemented an analytics solution.  Use the following checklist to make sure you plan your analytics requirements in detail: Make sure you understand what the role of web analytics is. Review commercial requirements across stakeholder groups. Use an analytics specialist if you don’t have the in-house knowledge to understand what you want to achieve. Produce a comprehensive technical implementation specification. Agree a clear SLA with any third party suppliers. Make sure you have a structured support framework to help with the day-to-day usage of your analytics tools. If it doesn’t make sense, ask people for advice. If you have experience of implementing or working with web analytics tools, please drop by and share your comments... Adapted from James Gurd's article "How to get your web analytics implementation right"  (show)